Cultural Tourism Marketing Research
What is needed is a boost or an event to promote the location. Such a boost might come from an advertising campaign or a related business venture. Lyme Regis seems to need a spark or catalyst to attract sufficient attention. Therefore my current strategy is to try and attract business schools who would see the problem of how to re-open the Three Cups Hotel as a suitable project for their students. I believe that the knowledge gathering activities of such research could well attract the attention of the Tourist Authorities and relevant business interests. If you know of any MBA students who are looking for a dissertation subject in the area of tourism and leisure, then please point them in the direction of this website.
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